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Showtime!
Annual festival in Florence, SC, celebrating fabulous food, exquisite wine, and world-class music

March 27-29, 2025

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Showtime!
Annual festival in Florence, SC, celebrating fabulous food, exquisite wine, and world-class music
April 4th – 6th, 2024
Browse All Events


2024 Headliner

Vivian Howard is an award-winning cookbook author, TV personality, chef, and restaurateur. Her first cookbook, Deep Run Roots: Stories & Recipes from My Corner of the South (2016), is a New York Times bestseller and was named “Cookbook of the Year” by the International Association of Culinary Professionals.
vivian howard 2024 headliner

2024 Winery Headliner

Alpha Omega where the land and winery are both Napa Green certified and the Vineyard Management team practices sustainable farming.
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Sponsors

Media Sponsor
Garden & Gun
Garden & Guns
Bourbon Partner

Blade and Bow
Kentucky Straight Bourbon Whiskey

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Beverage Sponsor

MickyFinn's

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Learn more about our sponsors
Sponsors

All Proceeds Go to
Help 4 Kids

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Holly Beaumier
Frank Chisholm
Paula Efird
Brian Falcone
Rick Havekost
Marianne Hoylen
Thomas Kennedy
Jill Lewis
Tim Norwood
Cooper Thomas

Staff

Executive Director
Tamara W. Kirven

Producers
Matt Lee and Ted Lee

Marketing Director
Johnna Hall

Executive Beverage Director
Sam Tinsley

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Benefitting

Hunger hurts, and Help4Kids Florence is making a direct impact in our community by feeding at-risk elementary school-age children in Florence County. Throughout Florence County, there are a high number of elementary-age children that depend on free or reduced breakfast and lunch meals as their primary source of nourishment during the week. Unfortunately, this means that many of these children are hungry on the weekend when schools are closed. Help 4 Kids is dedicated to providing bags of single-serve, nutritional foods to these at-risk children, directly reducing their weekend food insecurity and helping to ensure that these children are able to return to school on Monday rested, fed, and ready to learn.

Help 4 Kids Florence currently provides weekend meal packs to approximately 2,500 children in Florence County elementary schools and Head Start program during the school year. Help 4 Kids also provides meal packs in the summer months to the year-round school program at Timrod Elementary School and the Head Start programs. Help 4 Kids also partners with the Boys and Girls Clubs of Florence County, East Florence Mission, and the City of Florence to distribute bags of food to hungry children throughout the year.

Producers
Matt Lee and Ted Lee

Siblings Matt and Ted grew up and learned to cook in Charleston, South Carolina, in a townhouse on the city’s fabled Rainbow Row. They attended colleges in the Northeast and so missed the foods of their hometown they founded The Lee Bros. Boiled Peanuts Catalogue, a mail-order source for southern pantry staples in 1994. When a magazine editor asked them to write a story about traveling around South Carolina, they embarked on a second career as food journalists and cookbook authors.

Since 2000, they have written hundreds of food, wine and travel features for magazines and newspapers and their three cookbooks have, combined, won two James Beard Awards and four IACP Cookbook Awards. They were on-air commentators for seven seasons of The Cooking Channel’s hit series Unique Eats, and hosts of Southern Uncovered with The Lee Bros. on Ovation

More recently, Matt and Ted created Cookbook Boot Camp, a two-day seminar that shows aspiring cookbook authors how to complete and sell their cookbook proposals to national publishers. Their most recent book, Hotbox: Inside Catering, the Food World’s Riskiest Business, was named one of 2019’s best books by Amazon and The New York Times Book Review called it “The Kitchen Confidential of big-ticket catering.” They are currently working to transform Hotbox into a documentary series for TV.

Matt, his wife Gia, and their three sons live in Charleston, SC. Ted lives with his wife, the artist E.V. Day, in Brooklyn, NY.

The Florence Wine & Food Festival Chefs Council is a group of participating chefs (and restaurateurs and food producers) who develop ideas and act as a sounding board for the Festival’s planning committee, production staff, and Board. The Chefs Council fosters a sense of community in the food and beverage industry in the Pee Dee and increases the visibility of the Festival and its chef constituency.